When it comes to social media, an ounce of prevention goes a long way


Thanks to social media, following companies is as easy as watching television.  However, the social media world can turn into a cruel one with one wrong move, damaging the reputation you took years to build. Sarah Skerik of PR Newswire recently gave some good advice on ways to avoid a social media disaster.  We’ve tweaked […]

A Lesson in Humility from “The King”


By now you’ve heard the story of LeBron James.  You know, the one who was labeled as “The Chosen One” by Sports Illustrated when he was only 17?  The one who was drafted 1st overall in 2003 by his hometown Cleveland Cavaliers?  And yes, that same one who infamously announced he was “taking his talents […]

Good PR Starts with Good CR


So, let’s say you’re a business owner – a relatively new one at that.  You’ve come up with this great product or service that you can’t wait to spread the word about.  You may have even hired a PR firm to help you out.  And yet, your business is still anything but booming. While you’re […]


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