A study conducted by the The Center for Auto Safety, a private watchdog group in Washington DC, reports that 303 deaths occurred after airbags failed to deploy in 1.6 million compact cars recalled last month by General Motors Co.
General Motors issued this statement in response:
“As knowledgeable observers know, FARS tracks raw data. Without rigorous analysis, it is pure speculation to attempt to draw any meaningful conclusions. In contrast, research is underway at GM and the investigation of the ignition switch recall and the impact of the defective switch is ongoing. While this is happening, we are doing what we can now to ensure our customers’ safety and peace of mind. We want our customers to know that today’s GM is committed to fixing this problem in a manner that earns their trust.”
Just how bad is this crisis situation for General Motors’ business? Should the company have responded and reacted differently?
VIDEO: Auto analyst John McElroy, public relations and marketing executive Sandy Hermanoff and FOX 2 legal analyst Charlie Langton discuss the crisis with FOX 2’s Murray Feldman