Open Secrets: What Makes Email Subject Lines Work?


In a series of “think-aloud” studies in 2011, the Carnegie Mellon professors asked participants to sort through emails in their own inboxes and in inboxes developed for the study. The results? Readers were most likely to open emails with subject lines focusing on: 1. Utility, or relevance: People are most likely to open emails when […]

Newspaper Op-Eds: A Frequently Overlooked PR Tool


Newspaper Op-Eds are very important pieces to the puzzle of comprehensive coverage for a client. We use them for our clients. Here is an article from Public Relations Tactics by Scott Berman. Newspaper op-eds — signed opinion pieces on the page opposite editorials — are important PR tools too frequently overlooked by communications professionals. And […]

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5 Steps to Moderating a Webinar


We regularly lead and host webinars for WorldCom PR Group. Hermanoff Public Relations is a partner of the Worldcom Public Relations Group, the World’s largest consortium of independently owned public relations counseling firms.  Here are some tips on how to moderate a webinar. 5 Steps to Moderating a Webinar from GoToWebinar


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