Sean McGinnis recently wrote an interesting post about online reputation and how he ended up in porn.One day, he Googled himself to discover an adult movie called “The Fluffer” had been released and the star character’s name was none other than, you guessed it, Sean McGinnis.An SEO expert and Web strategist, he set about to take […]
A study conducted by the The Center for Auto Safety, a private watchdog group in Washington DC, reports that 303 deaths occurred after airbags failed to deploy in 1.6 million compact cars recalled last month by General Motors Co. General Motors issued this statement in response: “As knowledgeable observers know, FARS tracks raw data. […]
In a series of “think-aloud” studies in 2011, the Carnegie Mellon professors asked participants to sort through emails in their own inboxes and in inboxes developed for the study. The results? Readers were most likely to open emails with subject lines focusing on: 1. Utility, or relevance: People are most likely to open emails when […]
Newspaper Op-Eds are very important pieces to the puzzle of comprehensive coverage for a client. We use them for our clients. Here is an article from Public Relations Tactics by Scott Berman. Newspaper op-eds — signed opinion pieces on the page opposite editorials — are important PR tools too frequently overlooked by communications professionals. And […]
Brad Phillips on how to avoid being misquoted by the media Brad Phillips is author of The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview. He is also the president of Phillips Media Relations, a media and presentation training firm, and blogs at Mr. […]
The Strategic Communication Plan: An overview by Les Potter, ABC, IABC Fellow (guest post) Much is said and written about strategic communication and communication planning. The essential question is what can a communicator do in order to be considered a strategic communicator? The short answer lies in the communication plan she develops. A good plan […]
Do You Really Need a Press Release? (via InkHouse) Press releases have long been the tool of choice for PR professionals. Up until a few years ago, they were an absolute must. If you were going to “release” news to the press you needed a vehicle for doing it. You’d craft your release, put […]
Just read about a CEO with 8,000 employees who warned his employees that if one of the candidates for president wins, they could lose their jobs. How would you feel going to work every day for that company? That’s an internal crisis: one that is going to take some quick turnaround time to give his […]
So, let’s say you’re a business owner – a relatively new one at that. You’ve come up with this great product or service that you can’t wait to spread the word about. You may have even hired a PR firm to help you out. And yet, your business is still anything but booming. While you’re […]
