Winning is important only when it involves and inspires people who are better because of it.
So goes the I’m a Believer Campaign which won Best of Show last week in New York, competing in the Mercury Awards with 1,000 entries from 21 countries. Mercury Awards
The Campaign, which is my baby and also that of Paige Curtis from the Curtis Group, is a regional marketing initiative focused on changing the hearts and minds of area residents, encouraging volunteerism to revitalize the City of Detroit. The purpose of the campaign is to unite and recruit an army of “Believers.” We developed a compelling marketing campaign, pointing to a website created to motivate and encourage residents to become “Believers” and volunteer.
Hundreds of thousands have helped by volunteering to do whatever they can – to help make Detroit a great city again. The campaign continues to change the city through the work of volunteerism that the message inspired.
The Cities of Service website has been hosting thousands of non-profits and area citizens, bringing them together to do what is necessary: help tutor a child, plant a garden, clean up a neighborhood – whatever it takes to make Detroit a great city again.
The contract with Cities of Service ends in April. Since that is the content management system of the Believer Campaign, we are exploring ways to develop a new website.
Things seem to be on hold with Detroit, so I’d like to hear from area residents on where the campaign should be directed. Do you know of a website that would be willing to partner with us? Do you know someone who could build a new site for us? Like the city, our funds are low, also.
Believer won a big prize in New York City, but my concern is keeping the prize here at home for our residents in the city. Then we can make sure that there’s a win-win for everybody.
Talk to me