Open Secrets: What Makes Email Subject Lines Work?


In a series of “think-aloud” studies in 2011, the Carnegie Mellon professors asked participants to sort through emails in their own inboxes and in inboxes developed for the study. The results? Readers were most likely to open emails with subject lines focusing on: 1. Utility, or relevance: People are most likely to open emails when […]

How to avoid being misquoted by the media


  Brad Phillips on how to avoid being misquoted by the media       Brad Phillips is author of The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview. He is also the president of Phillips Media Relations, a media and presentation training firm, and blogs at Mr. […]

PR Earns Top Billing for Stress


Forbes just released the top most stressful jobs for 2013. Here they are with their median salaries: Enlisted military personnel $46,000 Military general 196,000 Firefighter 42,000 Commercial airline pilot 92,000 Public relations executive 58,000 Senior corporate executive 101,000 Newspaper reporter 36,000 Taxi driver 22,000 Photojournalist 29,000 Police officer 55,000 Here is the link with the […]

Planning and Prevention Goes a Long Way in Crisis Communication


Just read about a CEO with 8,000 employees who warned his employees that if one of the candidates for president wins, they could lose their jobs. How would you feel going to work every day for that company? That’s an internal crisis:  one that is going to take some quick turnaround time to give his […]

When it comes to social media, an ounce of prevention goes a long way


Thanks to social media, following companies is as easy as watching television.  However, the social media world can turn into a cruel one with one wrong move, damaging the reputation you took years to build. Sarah Skerik of PR Newswire recently gave some good advice on ways to avoid a social media disaster.  We’ve tweaked […]

A Lesson in Humility from “The King”


By now you’ve heard the story of LeBron James.  You know, the one who was labeled as “The Chosen One” by Sports Illustrated when he was only 17?  The one who was drafted 1st overall in 2003 by his hometown Cleveland Cavaliers?  And yes, that same one who infamously announced he was “taking his talents […]

Good PR Starts with Good CR


So, let’s say you’re a business owner – a relatively new one at that.  You’ve come up with this great product or service that you can’t wait to spread the word about.  You may have even hired a PR firm to help you out.  And yet, your business is still anything but booming. While you’re […]

How Clients Can Get the Most Out of Their PR Agency


Building a relationship with your agency is just as important as building your brand. Just like any relationship, it’s a two way street and both sides have to put effort into it to enforce a strong bond. The growing success of your brand goes hand in hand with the strength of your relationship with your […]

Winning for Detroit: I’m a Believer Campaign wins Best of Show Mercury Award


Winning is important only when it involves and inspires people who are better because of it. So goes the I’m a Believer Campaign which won Best of Show last week in New York, competing in the Mercury Awards with 1,000 entries from 21 countries. Mercury Awards The Campaign, which is my baby and also that […]

Helpful Tips on Professionalism


One thing that college courses can’t teach you is how to be professional in the workplace. Professionalism is a crucial attribute to have in any career field. Below are some helpful tips on professionalism. Communication skills are crucial. Know your audience and remember to think before you speak.  When communicating with others, focus on using […]


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