pr internship

WHAT WE EXPECT OF OUR INTERNS

Do you love PR? After a successful three-month internship with us, would you want to be an associate with us?  Here’s what Hermanoff Public Relations is looking for:

pr intens

KNOWLEDGE:   WHAT YOU SHOULD KNOW

  •     Know public relations – media, writing, style, journalistic basics
  •     Know our agency – philosophy, policies, resources and technologies
  •     Know business – role of marketing, return on investment, business basics
  •     Know government – “good governance” philosophy, public outreach, civics
  •     Know the client’s business – their industry, priorities, competitors, buzzwords

PERSPECTIVE:  HOW WELL YOU “SEE” A SITUATION

  •     Perception of issues – having good instincts
  •     The “big picture” – understanding the program beyond immediate tasks
  •     Problem solving – identify problems, but more importantly, solutions
  •     Understand priorities – focus on what’s really important, set expectations

PERSONAL QUALITIES: WHO YOU ARE

  •     Ethics – always do the right thing
  •     Accountability – accept responsibility, don’t place blame, meet deadlines
  •     Diligence – do your best, manage your time
  •     Loyalty and commitment – to clients, the agency, your team
  •     Sense of urgency – be responsive, set appropriate priorities
  •     Positive attitude – be enthusiastic, have an upbeat outlook
  •     Professional confidence – offer recommendations
  •     Initiative – be a self – starter
  •     Creativity – go to clients with ideas, not for ideas, try new approaches

INTERPERSONAL RELATIONS: HOW WELL YOU WORK WITH OTHERS

  •   Abundance – in synch with how we approach interpersonal relationships
  •     Communications – we should excel at interpersonal communications
  •     Teamwork – pitch in to get the job done, share credit
  •     Consideration of others – ask, don’t demand; understand then be understood
  •     Adaptability – change is a given
  •     Appropriateness – in what you say and how you treat others
  •     Realistic expectations – of you, clients, the media
  •     Lead by example – others will  follow if you proceed with conviction
  •     Sense of humor – have fun!

We’re looking for YOU if you got the goods. Send us a resume & cover letter to: pperry (at) hermanoff.net

P.S. This is a PAID internship and you DO NOT have to be in school. Recent graduates encouraged to apply!

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