Do you love PR? After a successful three-month internship with us, would you want to be an associate with us? Here’s what Hermanoff Public Relations is looking for:
KNOWLEDGE: WHAT YOU SHOULD KNOW
- Know public relations – media, writing, style, journalistic basics
- Know our agency – philosophy, policies, resources and technologies
- Know business – role of marketing, return on investment, business basics
- Know government – “good governance” philosophy, public outreach, civics
- Know the client’s business – their industry, priorities, competitors, buzzwords
PERSPECTIVE: HOW WELL YOU “SEE” A SITUATION
- Perception of issues – having good instincts
- The “big picture” – understanding the program beyond immediate tasks
- Problem solving – identify problems, but more importantly, solutions
- Understand priorities – focus on what’s really important, set expectations
PERSONAL QUALITIES: WHO YOU ARE
- Ethics – always do the right thing
- Accountability – accept responsibility, don’t place blame, meet deadlines
- Diligence – do your best, manage your time
- Loyalty and commitment – to clients, the agency, your team
- Sense of urgency – be responsive, set appropriate priorities
- Positive attitude – be enthusiastic, have an upbeat outlook
- Professional confidence – offer recommendations
- Initiative – be a self – starter
- Creativity – go to clients with ideas, not for ideas, try new approaches
INTERPERSONAL RELATIONS: HOW WELL YOU WORK WITH OTHERS
- Abundance – in synch with how we approach interpersonal relationships
- Communications – we should excel at interpersonal communications
- Teamwork – pitch in to get the job done, share credit
- Consideration of others – ask, don’t demand; understand then be understood
- Adaptability – change is a given
- Appropriateness – in what you say and how you treat others
- Realistic expectations – of you, clients, the media
- Lead by example – others will follow if you proceed with conviction
- Sense of humor – have fun!
We’re looking for YOU if you got the goods. Send us a resume & cover letter to: pperry (at) hermanoff.net
P.S. This is a PAID internship and you DO NOT have to be in school. Recent graduates encouraged to apply!