We’re a Full-Service Consultancy
Public relations isn’t just what we do. It’s who we are. It’s at the heart of every interaction we have – whether it be with a client, the media or even just someone we meet on the street. We understand the value of communicating in a compelling fashion and we know that everyone has a good story to tell – they just sometimes need a little help in telling it.
Every move you make, every word you utter contributes to your personal brand. The same is true of companies. For this reason, we believe in teaching our clients to publicize, polish, protect their brands carefully.
The media serve as a conduit to all other audiences you might want to reach. The third-party credibility of a news story goes a long way to solidifying a company’s position in the public eye. That’s why we keep in contact with reporters at the local, regional, national and international levels and stay on top of trends in the industry.
Your employees are your most important audience, because they serve as your day-to-day brand ambassadors (whether they know it or not). We excel in creating compelling internal messages that keep employees informed, enthusiastic and engaged in the activities of the company they represent.
From printed newsletters to email “blasts,” reaching out to customers has never been as important as it is today. Faced with a constant barrage of messaging, your customers must pick and choose messages that resonate with them. That’s where we come in. We can craft “must read” messages that help your potential customers make a decision to use your products or services.
It only takes a moment to destroy the reputation it took years to build. A carefully crafted crisis communications plan is invaluable in helping you prepare for and deal with any crisis that may come along, including natural disasters, threats, employee improprieties and downsizings.
Special Event Planning
An event is your company’s turn to shine in the spotlight. That’s why it’s so important to do it smart. We are experts in crafting the perfect event for the perfect occasion, whether it be a significant milestone celebration for your employees or a media event to introduce a new product.
Reaching out to the people and communities where you do business is an important part of being a good corporate citizen. Whether it be public affairs issues that need a government partner or a friendly helping hand to those in need, we can help put together a program that creates a win-win situation for everyone in the community.
We specialize in preparing executives to serve as spokespersons for their brand. Our media training includes the do’s and don’ts of dealing with the media, as well as preparing to answer the most difficult questions.
Whether it be Facebook, Twitter, YouTube, LinkedIn or a new tool, each client has a different set of needs when it comes to social media. We can help you weed through the clutter and discover the social media portals that make the most sense for your brand.