Open Secrets: What Makes Email Subject Lines Work?


In a series of “think-aloud” studies in 2011, the Carnegie Mellon professors asked participants to sort through emails in their own inboxes and in inboxes developed for the study. The results? Readers were most likely to open emails with subject lines focusing on: 1. Utility, or relevance: People are most likely to open emails when […]

social media pr

Not Yet On Board With Social Media? You May Already Be Left Behind


I received the following note the other day via LinkedIn, from someone who has apparently been in the business for more than 20 years: “I found out on a web site called social media today that you have considerable experience in PR and social media expertise. “Although I also have an extensive PR background, I […]


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