Open Secrets: What Makes Email Subject Lines Work?


In a series of “think-aloud” studies in 2011, the Carnegie Mellon professors asked participants to sort through emails in their own inboxes and in inboxes developed for the study. The results? Readers were most likely to open emails with subject lines focusing on: 1. Utility, or relevance: People are most likely to open emails when […]

When it comes to social media, an ounce of prevention goes a long way


Thanks to social media, following companies is as easy as watching television.  However, the social media world can turn into a cruel one with one wrong move, damaging the reputation you took years to build. Sarah Skerik of PR Newswire recently gave some good advice on ways to avoid a social media disaster.  We’ve tweaked […]

A Lesson in Humility from “The King”


By now you’ve heard the story of LeBron James.  You know, the one who was labeled as “The Chosen One” by Sports Illustrated when he was only 17?  The one who was drafted 1st overall in 2003 by his hometown Cleveland Cavaliers?  And yes, that same one who infamously announced he was “taking his talents […]

Good PR Starts with Good CR


So, let’s say you’re a business owner – a relatively new one at that.  You’ve come up with this great product or service that you can’t wait to spread the word about.  You may have even hired a PR firm to help you out.  And yet, your business is still anything but booming. While you’re […]

How Clients Can Get the Most Out of Their PR Agency


Building a relationship with your agency is just as important as building your brand. Just like any relationship, it’s a two way street and both sides have to put effort into it to enforce a strong bond. The growing success of your brand goes hand in hand with the strength of your relationship with your […]

The Values of Interns and Interning


  If you need some extra help at your company but may not have room in the budget to hire someone, why not get an intern? College students and recent graduates need the experience and are more than happy to earn college credit or some extra cash on the side. In many college programs, students […]

Winning for Detroit: I’m a Believer Campaign wins Best of Show Mercury Award


Winning is important only when it involves and inspires people who are better because of it. So goes the I’m a Believer Campaign which won Best of Show last week in New York, competing in the Mercury Awards with 1,000 entries from 21 countries. Mercury Awards The Campaign, which is my baby and also that […]


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