twitter

10 Must-Know Tips for Getting the Message Out on Twitter: Guest Post


Being able to engage your audience on Twitter is a must-have skill for any communicator. Here are some insights into getting your message out there and raising brand awareness. Share your brand-related and produced content. Tweet regularly. Four to seven times per day is a good average. Check your tweet after posting to ensure there […]

Open Secrets: What Makes Email Subject Lines Work?


In a series of “think-aloud” studies in 2011, the Carnegie Mellon professors asked participants to sort through emails in their own inboxes and in inboxes developed for the study. The results? Readers were most likely to open emails with subject lines focusing on: 1. Utility, or relevance: People are most likely to open emails when […]

Top 7 Reasons Why Your Company Needs Social Media


An avalanche of new opportunities is available on the Internet in the form of social media sites. These sites serve as a strategic public relations and marketing tool to build your brand and target key audiences for your business. Social media sites such as Facebook and Twitter enable individuals, groups and companies to easily publish, […]

social media pr

Not Yet On Board With Social Media? You May Already Be Left Behind


I received the following note the other day via LinkedIn, from someone who has apparently been in the business for more than 20 years: “I found out on a web site called social media today that you have considerable experience in PR and social media expertise. “Although I also have an extensive PR background, I […]

social media hermanoff pr

19 Reasons Your Social Media Might Not Work Out the Way You Planned [via Hubspot]


Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Each network is constantly being innovated, redesigned, or updated. It’s also one of the most powerful tools marketers can have in their arsenal — if you know how to use it right.  Read more re »

When it comes to social media, an ounce of prevention goes a long way


Thanks to social media, following companies is as easy as watching television.  However, the social media world can turn into a cruel one with one wrong move, damaging the reputation you took years to build. Sarah Skerik of PR Newswire recently gave some good advice on ways to avoid a social media disaster.  We’ve tweaked […]

Time (line) is Almost Up


Facebook will switch over all brand/fan pages to the timeline view on March 30, 2012. Is your company ready? Do you know what this will mean to the page that you have worked to develop for the last few months? Learns some tips and tricks of how to make the most of the Timeline feature on Facebook. Hermanoff Public Relations is also available to provide social media strategy, training, counsel and implementation.

5 Reasons Your Business Should be on Facebook


Facebook has provided a number of tools to make it a powerful resource not just for individuals, but for businesses and brands as well.  It’s no secret that Facebook will help spread your brand and propel your business into the forefront. Facebook has over 350 million active users. More than 35 million users update their […]


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