social media pr

8 steps to clean up your online reputation


Sean McGinnis recently wrote an interesting post about online reputation and how he ended up in porn.One day, he Googled himself to discover an adult movie called “The Fluffer” had been released and the star character’s name was none other than, you guessed it, Sean McGinnis.An SEO expert and Web strategist, he set about to take […]

Open Secrets: What Makes Email Subject Lines Work?


In a series of “think-aloud” studies in 2011, the Carnegie Mellon professors asked participants to sort through emails in their own inboxes and in inboxes developed for the study. The results? Readers were most likely to open emails with subject lines focusing on: 1. Utility, or relevance: People are most likely to open emails when […]

Newspaper Op-Eds: A Frequently Overlooked PR Tool


Newspaper Op-Eds are very important pieces to the puzzle of comprehensive coverage for a client. We use them for our clients. Here is an article from Public Relations Tactics by Scott Berman. Newspaper op-eds — signed opinion pieces on the page opposite editorials — are important PR tools too frequently overlooked by communications professionals. And […]

Top 7 Reasons Why Your Company Needs Social Media


An avalanche of new opportunities is available on the Internet in the form of social media sites. These sites serve as a strategic public relations and marketing tool to build your brand and target key audiences for your business. Social media sites such as Facebook and Twitter enable individuals, groups and companies to easily publish, […]

How to avoid being misquoted by the media


  Brad Phillips on how to avoid being misquoted by the media       Brad Phillips is author of The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview. He is also the president of Phillips Media Relations, a media and presentation training firm, and blogs at Mr. […]

social media pr

Not Yet On Board With Social Media? You May Already Be Left Behind


I received the following note the other day via LinkedIn, from someone who has apparently been in the business for more than 20 years: “I found out on a web site called social media today that you have considerable experience in PR and social media expertise. “Although I also have an extensive PR background, I […]

What is a Communications Plan?


The Strategic Communication Plan: An overview by Les Potter, ABC, IABC Fellow (guest post) Much is said and written about strategic communication and communication planning. The essential question is what can a communicator do in order to be considered a strategic communicator? The short answer lies in the communication plan she develops. A good plan […]


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