social media pr

8 steps to clean up your online reputation


Sean McGinnis recently wrote an interesting post about online reputation and how he ended up in porn.One day, he Googled himself to discover an adult movie called “The Fluffer” had been released and the star character’s name was none other than, you guessed it, Sean McGinnis.An SEO expert and Web strategist, he set about to take […]

Sandy Hermanoff on FOX2 News Discussing GM Crisis


  A study conducted by the The Center for Auto Safety, a private watchdog group in Washington DC, reports that 303 deaths occurred after airbags failed to deploy in 1.6 million compact cars recalled last month by General Motors Co. General Motors issued this statement in response: “As knowledgeable observers know, FARS tracks raw data. […]

Newspaper Op-Eds: A Frequently Overlooked PR Tool


Newspaper Op-Eds are very important pieces to the puzzle of comprehensive coverage for a client. We use them for our clients. Here is an article from Public Relations Tactics by Scott Berman. Newspaper op-eds — signed opinion pieces on the page opposite editorials — are important PR tools too frequently overlooked by communications professionals. And […]

How to avoid being misquoted by the media


  Brad Phillips on how to avoid being misquoted by the media       Brad Phillips is author of The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview. He is also the president of Phillips Media Relations, a media and presentation training firm, and blogs at Mr. […]

sandy hermanoff

Do you have a Communication Policy?


Do you have a Communication Policy? If you don’t, look out. It could take a bite out of your brand, reputation and damage your integrity — when you least expect it. To make sure your company or organization is visible, accessible and accountable both internally and externally, you should have a communication policy. It ensures […]

What is a Communications Plan?


The Strategic Communication Plan: An overview by Les Potter, ABC, IABC Fellow (guest post) Much is said and written about strategic communication and communication planning. The essential question is what can a communicator do in order to be considered a strategic communicator? The short answer lies in the communication plan she develops. A good plan […]


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