Top 7 Reasons Why Your Company Needs Social Media


An avalanche of new opportunities is available on the Internet in the form of social media sites. These sites serve as a strategic public relations and marketing tool to build your brand and target key audiences for your business. Social media sites such as Facebook and Twitter enable individuals, groups and companies to easily publish, […]

sandy hermanoff

Do you have a Communication Policy?


Do you have a Communication Policy? If you don’t, look out. It could take a bite out of your brand, reputation and damage your integrity — when you least expect it. To make sure your company or organization is visible, accessible and accountable both internally and externally, you should have a communication policy. It ensures […]

Planning and Prevention Goes a Long Way in Crisis Communication


Just read about a CEO with 8,000 employees who warned his employees that if one of the candidates for president wins, they could lose their jobs. How would you feel going to work every day for that company? That’s an internal crisis:  one that is going to take some quick turnaround time to give his […]


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